In the competitive world of business, a marketer strives to compete and outshine his competitors. In today’s world, manufacturing good quality goods as well as delivering efficient services does not suffice. You also need to promote or publicize your product so that your company as well as its products and services appear distinct and outstanding in the midst of other similar products. Maintaining cordial public relations is essential for the promotion of a product or service.
For the purpose of maintaining public relations and encouraging customer loyalty, a marketer needs to communicate to the customers. An Internet medium is the one that is popularly used by the businesspersons. Email campaigning is performed using this medium and this form brings a merchant in direct contact with the customers. Press releases are often sent to the prospective customers through emails. This is a form of email marketing as one of the advertising methods.
You should write a press release which is customer-friendly. In other words, the presentation should be clear, lucid and comprehensive. A good press release is the one that answers all the queries of a prospective customer. Keep this letter well-formatted in presentation. Use less of graphics or images and even avoid embedding video or audio files. Draft a mind-gripping headline while preparing a heading of the release. The headline should be of minimum three to four words. Select well-thought and crisp words that divulge the essence of your message.
What you want to say to your reader should clearly get reflected in the headline. Make email harvester for a potential customer so that he can be easily persuaded to read the remaining letter. Then you have to write a sub-heading which is related to the headline. The lead is the first paragraph that gives a vivid picture of your offer or main subject. You can add credibility to what you mention in the letter by using the testimonials of satisfied customers. This helps you in winning the confidence of a prospective customer. A good PR letter is the one which is brief, simple, clear and effective. Convey your message in simple and impressive manner to obtain fruitful results in mail marketing.